# The fleet pitch: how CPOs sell smart home charging to fleet managers ## Why this will change the way you sell to Resources · Sales kit fleet managers. Fleet managers don't buy a smart app. They buy peace of mind. The ready-to-use pitch your sales team brings to fleet managers tomorrow: the talk track, the four arguments with their numbers, the proof, the objections, and the one line that ends up in the car policy. 3-minute talk track 4 argument slides with numbers 1 real fleet manager as proof Objections + follow-up mail ## Tell us who you are. That's it. Read the full pitch Name Your name Work email you@yourcompany.com Show me the full pitch No newsletter, no calls unless you ask. Thanks, {name}. Here you go. The full pitch is open for you. Want it built around your own charger brands and clients? Thirty minutes with us. Open the full pitch In this pitch The talk track. Open with their problem. The close. One line in the car policy. Four arguments. One number each. The proof. A real fleet manager use case, six requirements. Objections and follow-up. Five answers, one mail. ## Not a whitepaper. A pitch your sales team uses tomorrow. What's inside Every page is built to be used in a meeting with a fleet manager: what to say, which number to show, what to answer when they push back. The talk track. What to say in the first three minutes, in the fleet manager's own words. The car-policy line. One sentence, ready to copy into their policy. The close. Four argument slides. TCO, overhead, ESG and compliance, brand-agnostic. Each with the one number that makes it land. The proof. Six requirements a real fleet manager listed in 2026, each one answered. Objections and follow-up. The five pushbacks you will hear, the answers, and the follow-up mail to send the same afternoon. ### Selling smart home charging to fleet managers. Pitch · for CPO sales teams scopt · 2026 Read the full pitch in the full pitch ## Open with their problem, not your product. 01 · The talk track · open with their problem Start the meeting here. Six things every fleet manager recognises. A reimbursement process from one supplier, a charger from another, support from a third, smart charging somewhere in between. As the fleet grows, the fleet manager becomes the glue. And the energy consultant. - Multiple charger brands, apps and service levels across the fleet. - A different home charging experience depending on the leasing company. - Fragmented onboarding and installation processes. ### The opening question your sales team asks. Three more problems, and the exact words to start the meeting with. ## One proposition. One line in the car policy. 02 · The close Not a smarter app. One future-proof home charging service that works the same for every employee, whatever the charger brand, leasing company or energy setup. Reimbursement, smart charging and support in one place: yours. Car policy · copy this line The one sentence to copy into their car policy is in the full pitch. ## Everything runs through the CPO. That's the point. Who gets what ### One app, under the CPO's brand. The driver The same app for every employee, whatever charger hangs on the wall. Each driver adjusts his own settings in it. ### The portal, every session, all the data. The CPO Reimbursement and smart charging in one back office. Remote support with the full picture, on every charger brand. ### One provider. Better service. The fleet manager One line in the car policy, one service level for every employee. Plus the insights the CPO shares. ### Why reimbursement decides who runs smart charging. And what the fleet manager can get on top, if you choose to share it. ## Four arguments. In order of impact. 03 · Four arguments Lead with money. Follow with time. Close with compliance and risk. Nobody recalculates it; it has to feel obvious. 01 · TCO €12 02 · Overhead €15 03 · ESG & compliance Every session 04 · Brand-agnostic Any charger Four numbers. The reasoning behind each, and the sentence to say with it, is in the full pitch. ## What a fleet manager asked for. Literally. 04 · The proof Not hypothetical. At a fleet management webinar in 2026, a fleet manager explained how she separated the car lease from the home charging solution, and what she needed to make that work. Every requirement on her slides is something a CPO on Scopt delivers today. What she said How a CPO on Scopt solves it Solved Future-proof Interoperable with various brands and systems. ### Six requirements. Six answers. Future-proof, simple, control, cost, installation and price per kWh. Each one answered. ## Five objections you will hear. And how to turn each one around. 05 · Objections - Our drivers already have an app. - The leasing company handles charging. - Smart charging is a nice-to-have. - Our employees want more control over the charging. - We're not replacing chargers. ### You'll hear all five. The answer that turns each one around is in the full pitch. ### The mail you send after the meeting. Follow-up · same afternoon Their problem in their words, the one-liner, the number, one next step. Replace the brackets. Keep it under 150 words. Subject: One home charging solution for every driver at [Company] ## Reimbursement at real cost? What comes next ## Put this in your sales team's hands. Your name and email, and the full pitch opens. Or let us run it once with your team, on your own charger brands and clients.